Dive Brief:
- According to new research from London-based Creation Healthcare, over 75,000 health care professionals globally use Twitter to share professional information, FierceHealthcare reports.
- Today, health care professionals worldwide now post about 152,000 tweets per day. Health professionals have posted about 208 million tweets since Twitter's launch.
- The research found that the US has the largest percentage of health care professionals on Twitter, at 31%, largely health care consultants, nurses, pharmacists and physicians, according to FierceHealthcare.
Dive Insight:
While the U.S. may dominate Twitter's health care pro population, any Twitter user using health care hashtags will get a global response if the topic is hot enough. Twitter has a robust, collegial health care community in place, and it seems to be growing still, especially across international borders. There are few more economical, robust ways to gather information on industry sentiment than Twitter.