- Aetna Chairman and CEO Mark Bertolini promoted a culture of sufficient employee sleep for improved business productivity during an interview Tuesday on CNBC's Squawk Box.
- Bertolini argued better sleep means bigger profits because it allows employees to be "present in the workplace" and make better decisions.
- Bertolini implemented a program last year that actually pays employees to get more sleep.
An incentive could indeed be necessary to spur people to get the seven to eight hours of sleep per night recommended by the National Institutes of Health.
In a 2010 sleep survey by McKinsey 47% of the 196 respondents reported business cultures expect too much responsiveness to emails and phone calls, and 43% reported not getting sufficient sleep at least four nights per week.
The deal at Aetna is employees can prove the amount they sleep, such as with a Fitbit, and once they reach a minimum of seven hours of sleep per night for 20 nights in a row, they earn $25 a night, with a cap of $500 per year.
According to Bertolini, since investing in employee wellness, including sleep, worker productivity has risen 69 minutes per a month.
"If we can make … business fundamentals better by investing in our people, then that's going to show up in our revenue," Bertolini told CNBC.