Dive Brief:
- Seventh Generation's current CEO, John Replogle is investing in the company's founder and former CEO Jeffrey Hollender's 3-year old sexual health startup, Sustain Natural.
- The company creates non-toxic and organic sexual wellness products like Fair Trade condoms.
- Replogle said this is a personal investment and not an addition to Seventh Generation's investment portfolio.
Dive Insight:
Replogle is one of several investors, including Asana co-founder Justin Rosenstein, that contributed to the $2.5 million Series A investment round.
The funding will be spent on retail expansion. Sustain is preparing to double its retail presence this year. The company website currently shows distribution only within the New York City area.
A Companies and Markets report estimates the global condom market to reach $5.4 billion by 2018, driven by concerns of the spread of sexually transmitted diseases like HIV/AIDS.