Obama's 'Between Two Ferns' healthcare video gets Emmy nom

Dive Brief:

• In March, President Obama appeared on Funny or Die's "Between Two Ferns" with Zach Galifianakis to encourage Americans to sign up on healthcare.gov; the bit has been nominated for an Emmy in the "outstanding short-format live-action entertainment program." 
• The president credits the segment with a 40% increase in traffic to the health exchange website the day after the piece aired. The video has been watch 22 million times. 
• The Emmy Award ceremony is on August 25. The healthcare segment will have to beat out Bruno Mars' Super Bowl performance and The Soup’s True Detective piece.

Dive Insight: