- Los Angeles startup ZendyHealth launched a program that lets people suggest fees for orthopedic procedures that they feel they can afford, L.A. Biz reported.
- The program, a partnership with LA’s Kerlan-Jobe Orthopaedic Clinic, covers a range of procedures, from rotator cuff repair to stem cell injections, some of which insurance doesn’t cover.
- The initiative came about as a result of ZendyHealth’s participation in the Techstars Healthcare Accelerator. Host Cedars-Sinai is affiliated with Kerlan-Jobe.
Patients who opt for the service will be matched with a provider in Kerlan-Jobe’s network who offers discounted orthopedic and sports medicine options for self-pay patients.
“We’re helping to make world-renowned, world class sports medicine available to everybody,” Vish Banthia, ZendyHealth’s founder, said in a statement. Kerlan-Jobe physicians are affiliated with several professional sports teams, including the Los Angeles Dodgers, the Lakers, the Kings and the Anaheim Ducks.
This isn’t ZendyHealth’s first foray into name-your-price services. The company previously offered its bidding service including MRI, CT scans, Botox, liposuction and teeth whitening and cleaning.