- An age of growing enlightenment and acceptance of personal data sharing is poised to exponentially increase the value of data--for both individuals and a variety of industries including healthcare, suggests a recent report commissioned by Facebook.
- It concludes the value of personal information will grow over time through several developments Facebook predicts to be coming.
- These include growing consumer engagement, better education and understanding of the value of data sharing, more mainstream acceptance of data being used, views that encourage innovation through data, and the addressing of privacy concerns.
Much of the change will ultimately come down to organically promoting confidence in the sharing of personal data, the report suggested, as well as imparting a sense the exchange is mutually beneficial.
“Trying to formally teach people about personal data will have limited results; creating opportunities for people to develop knowledge and confidence through their day-to-day usage is likely to have a greater impact,” it stated.
Healthcare organizations should look at improving consumers' familarization with the issues around personal data, Healthcare IT News reported, both directly through the use of products or services, or indirectly through media.
Further change will come as new services embed consumer control of data; as policy evolves to maximize the benefits of data sharing and minimize the privacy concerns; as compliance and accountability processes improve; and as consumers are increasingly engaged in the issue.