ST PAUL, MN, Sept. 15, 2026—Strategic Directions Group, Inc./Motivoconsulting is launching a shared-cost study on the health motivations of U.S. menopausal women. This study continues the firm’s work over the past 30 years focusing on the health motivations of those 40 and older using large nationally balanced samples. Sign up for participation in this cost-effective shared-cost study ends on October 6, 2026.
For further information on the company’s shared-cost study, a list of the 200 questions included in the questionnaire, and relationships between the company’s motivationally based Morgan-Levy Health Cube and behavioral and demographic data please visit www.motivoconsulting.com/menopause-study or call 651-228-7250.
The study’s 200 questions includes ones on diseases, exercise, insurance, and pharmaceuticals which are complemented by the proprietary questions a participating company includes.
“Our study,” says Carol M. Morgan, president of Strategic Directions Group, Inc./Motivoconsulting, a woman-owned company, “will help fill in wide gaps of knowledge of not only the health motivations of menopausal women but some basic information that is missing.” While 75 million U.S. women today deal with some phase of menopause, little is known about the health repercussions they face from menopause because it itself is rarely recorded on EHRs.
“To be successful,” says Doran J. Levy, Ph.D., executive vice president of Strategic Directions Group, Inc./Motivoconsulting, “companies in the menopause space need a holistic view of their end user. We’ve been able to pinpoint which health motivations propel a woman’s choices in dealing with menopause.” The firm’s psychographic segmentation research is captured in three books most recently Health Motivations: 7 Dimensions That Shape America’s Health.
Strategic Directions Group, Inc./Motivoconsulting, a woman-owned company, is internationally recognized as expert in psychographic segmentation having conducted proprietary studies for major U.S. corporations. The aging of the U.S. population led the firm to complete 30 years of research on the motivations of those 40 years and older. The firm has paired motivations with sources of information, demographics, and behaviors to arrive at a full and textured profile of this market. The result is a database of the health motivations of 20,000 respondents.
