True Rx Health Strategists, the Indiana-based pharmacy benefit manager (PBM) privately owned by a family of pharmacists, launched today its new mobile application, True Rx+™. True Rx+ is a digital extension of the company’s service model, the True Experience, which combines smart mobile and desktop technology with live support from True Rx’s Health Strategists. With a personalized dashboard, real-time medication prices across local pharmacies, prior authorization status tracking, and one-on-one health guidance, True Rx patients can have a Health Strategist in their pocket with True Rx+.

“At True Rx, our goal is to give patients a different kind of experience, one that reimagines what pharmacy benefits can be,” said Adrienne Williams LaBorwit, the company’s Chief Strategy Officer, who will become Chief Executive Officer in January 2026. “We believe managing medications should be as easy as any other modern service, and that’s exactly what True Rx+ was built to deliver. What makes the experience truly different is the guidance our Health Strategists provide. They’re not just support agents, they’re partners in care, helping patients and employers make confident, informed decisions with personalized, forward-thinking solutions. This is how we're changing the world of health care: by making it more personal, more accessible, and more empowering.”

The True Experience is a service model built on the philosophy of transforming ordinary transactions into meaningful, lasting experiences. Through personalized, high-quality care delivered by a dedicated team of Health Strategists, this approach improves the overall care journey while simultaneously driving better health outcomes and lowering health care costs for employers.

Available through the App Store and Google Play Store, and through a desktop portal, True Rx+ is tailored specifically to a patient’s individual pharmacy benefits. It’s secure, two-way chat function connects patients directly with a live Health Strategist, a dedicated expert ready to answer pharmacy-related questions, offer guidance, and help patients make informed decisions about their care. 

Key features of True Rx+ also include:

• Live prior authorization tracking to give patients instant visibility into their medication status, reducing delays and confusion
• A Saving Center tool that alerts patients to lower-cost medication options, shows real-time price comparisons, and helps them find in-network pharmacies, making it easier to avoid unexpected costs
• A personalized pharmacy benefits dashboard to track deductible and out-of-pocket spending, while self-service tools offer real-time refill reminders, medication tracking, and resources to navigate their pharmacy benefits

“At True Rx, we’re committed to continuous clinical and technical innovation that puts patients first,” said Praveen Kotha, Chief Technology Officer at True Rx. “With True Rx+, our goal was to deliver more than a pharmacy app, we set out to build an industry-leading, personalized digital pharmacy experience that combines smart technology with real human support. Off-the-shelf solutions couldn’t offer the level of integration, flexibility, or user-focused design we required. Developing the platform in-house allowed us to align the technology directly with our strategy and deliver long-term value for both patients and employers.”