Home and community-based health care nonprofit VNS Health was awarded the Silver Award for website campaign of the year, in Modern Healthcare’s prestigious 2022 Healthcare Marketing Impact Awards. The website was created this year to support the organization’s rebrand campaign and name change from Visiting Nurse Service of New York to VNS Health.
Honorees were chosen from companies and organizations across the nation, representing the best campaigns advancing efforts to deliver high-quality, affordable, and accessible health care, and spotlight campaigns that promote the health of individuals, groups, and communities, and help organizations grow and thrive.
A key component of VNS Health’s rebrand efforts was to present the organization’s services in a way that was simple to understand, easy to access, and meaningful for those they serve. Creating the new website was a collaboration with multiple agencies over several years, creating a new brand identity and a campaign that builds on the organization’s 125+ year legacy, and better communicates who VNS Health is today.
This award recognizes the efforts of the teams and partners involved, including creative and strategic partners like Tronvig, who helped with foundational rebrand strategy including brand identity and tagline development, and Seiden, for developing the advertising campaign and assets. Digital and website partners included Expand The Room, who designed templates and developed the website and overall project management, and CareContent, for supporting the strategy and execution of website content.
Learn more about VNS Health and the organization’s rebrand here.
About VNS Health:
VNS Health is one of the nation’s largest nonprofit home and community-based health care organizations. Innovating in health care for more than 125 years, our commitment to health and well-being is what drives us—we help people live, age, and heal where they feel most comfortable, in their own homes, connected to their family and community. On any given day, more than 10,000 VNS Health team members deliver compassionate care, unparalleled expertise and 24/7 solutions and resources to the more than 43,000 “neighbors” who look to us for care. Powered and informed by data analytics that are unmatched in the home and community-health industry, VNS Health offers a full range of health care services, solutions and health plans designed to simplify the health care experience and meet the diverse and complex needs of those we serve in New York and beyond.