Home and community-based health care nonprofit VNS Health was awarded the Silver Award for website campaign of the year, in Modern Healthcare’s prestigious 2022 Healthcare Marketing Impact Awards. The website was created this year to support the organization’s rebrand campaign and name change from Visiting Nurse Service of New York to VNS Health.

Honorees were chosen from companies and organizations across the nation, representing the best campaigns advancing efforts to deliver high-quality, affordable, and accessible health care, and spotlight campaigns that promote the health of individuals, groups, and communities, and help organizations grow and thrive.

A key component of VNS Health’s rebrand efforts was to present the organization’s services in a way that was simple to understand, easy to access, and meaningful for those they serve. Creating the new website was a collaboration with multiple agencies over several years, creating a new brand identity and a campaign that builds on the organization’s 125+ year legacy, and better communicates who VNS Health is today.

This award recognizes the efforts of the teams and partners involved, including creative and strategic partners like Tronvig, who helped with foundational rebrand strategy including brand identity and tagline development, and Seiden, for developing the advertising campaign and assets. Digital and website partners included Expand The Room, who designed templates and developed the website and overall project management, and CareContent, for supporting the strategy and execution of website content. 

Learn more about VNS Health and the organization’s rebrand here.