Yegii Founder Trond Undheim, PHD Announces Book; Health Tech: Rebooting Society's Software, Hardware and Mindset

PRESS RELEASE FROM YEGII, INC.
November 10, 2021
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John Venice
Yegii, Inc.
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WELLESLEY, Mass. —

Trond Arne Undheim, Founder of Yegii, announces the publication of Health Tech: Rebooting Society's Software, Hardware and Mindset. The book is now available on Amazon.com and Barnes & Noble in the US, is for sale in most online bookstores worldwide, and can be purchased directly from your local bookstore.

Each chapter explores a thorny issue and suggests a way forward:

  • The History of Global Public Health InnovationWhy has it stagnated and what to do about it?
  • Digital Health TechTelemedicine, and AI, Wearables, Social Media, Digital Therapeutics
  •  Innovation Actors of the Next DecadeHow Industry Turnarounds, Startups and Patients rapidly become more important than Physicians
  • Healthcare Disruptive ForcesHow to master Tech, Regulation, Business Models, Social Dynamics, The Environment and more
  • Grand Health ChallengesPandemics, Aging and Preventive Healthcare, Global Interoperability
  • The Sci-Tech of Vaccines and the Counterculture of Anti-VaxxersHow each is a bit of a cult
  • Welltechthe opportunities and pitfalls of Natural Wellness
  • System Reboot in Health Governancehow each of us can contribute.

"Would be innovators preach the gospel of constant progress. However, in reality, we need to act now. Bad tech might lock us into procedures that are cumbersome, vendors who exploit and balloon overall costs, or worse further obfuscate computer systems which provide cybersecurity vulnerabilities that not only endanger privacy but threaten to destroy confidence in healthcare provision and the authority of healthcare providers.", says futurist Trond Arne Undheim, author of the new book Health Tech: Rebooting Society's Software, Hardware and Mindset published by Routledge today. 

On the other hand, the possibility to conduct a reasonable amount of healthcare implementation “magic” is very real, but hinges on the technology-enabled business models and incentives that can be put into place by creative solutions with short time horizons for visible return of investment—yet with safeguards. Done right, the payback could be measured in millions of lives, billions of health span years, and increased lifespan for the world’s population.

"Health Tech captures the pivotal moment where health tech innovation can transform the world if we can competently align incentives with value creation.” —Jeff Karp, Distinguished Chair in Clinical Anesthesiology, Perioperative and Pain Medicine. Professor of Anesthesiology, Brigham, and Women’s Hospital, Harvard Medical School, principal faculty at the Harvard Stem Cell Institute, affiliate faculty at the Broad Institute and at the Harvard-MIT Division of Health Sciences and Technology.

“Health Tech: Rebooting Society’s Software, Hardware and Mindset provides a historical context around the evolution of digital health technologies to better understand where we are heading next [...and...] helps us peek into the near future of medicine and healthcare.” —Dr. Bertalan Meskó, Director of The Medical Futurist Institute

Health Tech: Rebooting Society's Software, Hardware and Mindset is now available on Amazon.com and Barnes & Noble in the US, is for sale in most online bookstores worldwide, and can be purchased directly from your local bookstore.

Trond Arne Undheim is a futurist, podcaster, venture partner at Antler, ecosystem evangelist at Tulip, nonresident Senior Fellow at the Atlantic Council, and co-founder of Yegii. He has experience from public health consulting, including projects on infectious disease like Ebola and HIV/AIDS. He was a Senior Lecturer in Global Economics and Management at the MIT Sloan School of Management and has conducted foresight work at the Norwegian Board of Technology and at the EU. A former Director of MIT Startup Exchange, Director of Standards Strategy & Policy at Oracle, and National Expert for e-Government at the European Commission, he holds a Ph.D. on the future of work and the role of artificial intelligence and cognition. Trond hosts two podcasts, Augmented—the industry 4.0 podcast—and Futurized—thoughts on our emerging future. Trond is based in Wellesley, MA. 

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Yegii, Inc. is the insight network for professionals analyzing trends, tech and markets. Yegii provides expertise on demand, sourcing both expert teams and expert knowledge from a global pool. Yegii's insight discovery platform ranks knowledge assets in key industry verticals such as Energy, Finance, and Healthcare, focusing on the forces of disruption in the next decade.

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