The Believe in Better Project Returns April 21 and 22 — As a New Free Online Event

Posted Apr 13, 2021

Health care leaders present TED-style talks on resilience for professionals and patients

DULUTH, Minn. — How do we create better health care in the face of a pandemic that has thrown an already broken system into chaos? How do we confront the loss of control caused by constant changes brought on by the virus? How do we do the work we need to do and care for ourselves through it all? 

These questions are at the heart of The Believe in Better Project 2021: Harnessing the Power of Resilience. The Project, created in 2018 by Hailey Sault, returns April 21 and 22 as a new, free virtual event. It features six visionary speakers who will give 20-minute-long, TED-style talks followed by Q&A sessions, as well as other interactive online opportunities. More information and registration is at

Like previous events, the 2021 Project features visionary speakers and changemakers from across the nation and health care ecosystem:

Chris Hemphill, the VP of Applied AI & Growth at SymphonyRM, will speak about “Racism in AI—The Conversation Health Tech Is Afraid To Have.”

Jarrod Bernstein, a former Obama White House liaison to the Jewish Community, will share lessons as a senior adviser in the Disaster Response, Recovery and Resilience Operations/COVID-19 Task Force for Bloomberg LP. 

Gray Miller, founder of Titanium Healthcare, which has a mission to redesign care for patients with multiple chronic conditions, will present “Resilience Circa 2020 – California Medicaid.” 

Chrisie Scott, Virtua Health, will present “Heartwire What Matters.”

Chaz Wesley, a transformational coach with a 20-year career in hospice and palliative care, will speak on “Resilience: It’s Personal.”

Eric Zimmer, a certified Interfaith Spiritual Director and founder of podcast The One You Feed, will present “If You Banish The Wolf, You Banish The Hero.”

“It’s designed for anyone who wants to reclaim their inspiration and energy around making health care better for everyone,” said Marsha Hystead, partner and chief creative officer at Hailey Sault, which created and presents the Believe in Better Project. “We started this in 2018 out of the idea that health care in America is broken for too many people, in too many ways. To improve it—whether it’s access and delivery, cost and effectiveness, or perception and education—we decided to spark conversations with people who believe in cultivating creative solutions.” 

Information can be found on the Believe in Better Project website about 2021 speakers and their areas of expertise, as well as to view the event agenda.

TEDx-style talks

Topics for the 2021 event will be centered around how changemakers from across the health ecosystem are using resilience as a roadmap to successfully create better health care for the individuals and communities they serve. Strategies, tools and resources that health care leaders and marketers in the pandemic trenches are putting to use right now will be discussed. And participants will get insights on renewing and refueling their commitment to self care, so they can keep caring for others. 

View videos here from past Project speakers, whose topics have included: innovative medicine, the basics of addiction, the neuroscience of unconscious bias, creating gender conscious workplaces, how mobile and virtual providers are disrupting health care, the role of emotional healing in a patient’s journey and the benefits and challenges of medical marijuana.

“The Project has always sought to jump-start ideas and actions to start fixing health care in big and small ways,” said Hailey Sault CEO Mike Seyfer. “This year, with the issues everyone in the world is facing, we wanted to explore the topic of resilience from different angles and perspectives, for different applications. Including taking care of ourselves better.”

About the Believe in Better Project

The Believe in Better Project was created in 2018 with the aim of inspiring new and better ways of improving health care. Registration is now open for the 2021 Project, Harnessing the Power of Resilience, which will be offered free to participants April 21 and 22, 2021. The Project aims to stimulate ideas, perspectives and dialogue—the building blocks for change—through inspiring TED-style talks, Q & A sessions and other interactive programming. With six visionary national presenters from across the health care spectrum, the event brings together people who are making a difference with people who want to make a difference.

About Hailey Sault

Presenters of The Believe in Better Project, Hailey Sault is a health care marketing firm specializing in human connection that works with organizations across the country to deliver patient acquisition, engagement and advocacy. Based in Duluth with offices in Minneapolis, Minn., and Richmond, Virginia, the agency was named to the Outside Magazine list of Best Places to Work in 2017, 2018 and 2020.


Mike Seyfer, CEO, Partner, 218.340.4791, [email protected]

Marsha Hystead, CCO, Partner, 218.343.0118, [email protected]

Laurie O’Melia O’Neill, VP, Sr Strategist, 218.340.1526, [email protected]