Opinion: Page 2
The latest opinion pieces by industry thought leaders
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Tips to transition to outcomes-based marketing in healthcare
Response Mine Interactive's Ken Robbins states the marketing metric that matters most is conversion.
Ken Robbins • March 02, 2017 -
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Three priorities for Seema Verma as she nears CMS confirmation
ChenMed's Dr. Jeffrey Kang believes Verma could strengthen Medicare Advantage in part by increasing access to seniors with low incomes.
Dr. Jeffrey Kang • Feb. 28, 2017 -
The continuing evolution of the Medicare Shared Savings Program
Aledade's Dr. Farzad Mostashari and Travis Broome weigh in on how more investment and fine-tuning will be required to strengthen the program to help power the transformation of Medicare to a value-based system.
Dr. Farzad Mostashari & Travis Broome • Feb. 04, 2017 -
More than meets the eye: Unstructured data's untapped potential
Apixio CTO John Schneider weighs in on how the healthcare industry can benefit from harnessing unstructured data.
John Schneider • Feb. 02, 2017 -
Healthcare continues to feel the pain of reform in 2016
From digital health trends to the incoming Trump administration, 2016 was a year to lose convictions.
Jeff Byers • Dec. 20, 2016 -
Where should digital health elevator pitches really start?
Health2047's Jack Stockert discusses origin stories and their implications for the healthcare industry.
Jack Stockert • Nov. 22, 2016 -
athenahealth
Why this campaign represents healthcare's greatest opportunity yet
Athenahealth's Jonathan Bush on election day weighed in on the 2016 presidential election and what it means for the industry.
Jonathan Bush • Nov. 08, 2016 -
5 lessons horror movies can teach you about next-gen security threats in healthcare
The best way to protect yourself is to assume that everyone, and everything, is a threat.
Boaz Krelbaum • Oct. 26, 2016 -
Jog before you run: Why health insurers should take a discerning approach to value-based care
Health insurers need to move into this new reality, members of PricewaterhouseCoopers' network say.
Jay Godla, Joyjit Saha Choudhury, Jennifer Yaggy & John Andrewes • Oct. 13, 2016
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