- A survey of healthcare consumers indicates providers need to focus on reaching out to millennials.
- The survey, by Nuance Communications, also indicated baby boomers use more healthcare resources than any other generation.
- More than 3,000 healthcare consumers answered the survey.
The information about millennials might be the most illuminating. It indicates they are much more likely than other generations to use online healthcare resources and more likely to tell friends if they are unsatisfied by a healthcare experience. And 70% of the youngest millenials said they chose a primary care physician based on family or friend recommendations. All of that speaks to the need for providers to reach out and engage potential millennial patients.
Boomers are more likely to directly tell their physicians if they are unsatisfied with care. Only about 40% of those surveyed relied on family or friend recommendations to pick a primary care physician.