Salesforce, Geneia launch app aimed at value-based care
Salesforce and Geneia launched an app geared at improving population health to serve payers, hospitals, providers and employers moving to value-based care.
The app, which they announced at Dreamforce in San Francisco, brings together Geneia’s Theon analytics and Salesforce Health Cloud’s workflow, member engagement and communication tools.
The companies said the app will help healthcare stakeholders spot gaps in care and reduce admissions and claims costs.
With the new app, Geneia, which specializes in analytics that focus on value-based care, is combining its Theon platform’s cost and quality analytics with Salesforce’s member engagement and communications tools.
Geneia said its Theon platform helps customers close care gaps, increase Medicare star ratings, reduce acute inpatient hospital admissions by up to 7.2%, lower emergency room visits by more than 8%, cut re-admissions by more than 14% and reduce claims costs by 2%.
As part of the partnership, Salesforce and Geneia will collaborate on product development, market strategy and business development opportunities. They will also work together to promote “the value and opportunity to key target audiences and market analysts,” according to Geneia.
“Together, we are delivering an easy-to-implement and use solution that simplifies the transition of health plans, hospitals, physicians and employers to value-based care. Our combined solution was created to meet healthcare organizations where they are and grow with them as they evolve to more sophisticated population health management,” said Geneia CEO Mark Caron.
Salesforce has been moving more into healthcare in recent years. In June, the company announced two new features to Health Cloud aimed at improving care coordination across diverse care teams. Last year, Salesforce added telehealth features to its Health Cloud patient relationship management solution. The features provide two-way video chat between patients and their care teams from any mobile device.
Salesforce is just one of the tech giants moving into healthcare, joining other tech giants like Apple, IBM and Microsoft. The companies see using information and analytics in healthcare can improve care, reduce costs and create a better value-based care system.