Dive Brief:
- Novant Health is shaking up its leadership team as the Winston-Salem, North Carolina-based nonprofit provider looks to expand across the Southeast.
- The health system will operate under a regional structure, with Charlotte, Triad, Coastal and South Carolina regions each reporting to their own president. The provider plans to name new regions as the health system grows. Novant has not yet named a president for its ambulatory unit or for the Triad region.
- Novant will also have acute and ambulatory operating units that work across the regions and further integrate Novant Health Enterprises, the system’s business incubator launched in 2022, across the organization.
Dive Insight:
In a statement accompanying the reorganization, CEO Carl Armato said changing Novant’s reporting structure would help Novant move more quickly toward its goals of expanding across the Southeast.
“We entered 2025 with significant momentum to accelerate our achievements and growth. These changes will accelerate our progress while remaining true to our commitment to delivering the highest quality care, remarkable patient experience and team member well-being,” he said.
Novant last made significant changes to its executive team this spring, when it filled several key vacancies including its CFO position and chief information security officer role. In 2023, the system trimmed management headcount.
Novant’s reorganization comes as the health system competes with Charlotte, North Carolina-based Advocate Health for influence in the Carolinas.
Novant is significantly smaller than Advocate, with 19 hospitals compared to Advocate’s 69 facilities. However, Novant operates exclusively in the Southeast. The health system has a nearly 50% market share in Winston-Salem and a 34% market share in Charlotte, according to research from Fitch Ratings.
The system only plans to further expand. Novant has continued to build its portfolio in South Carolina, through acquisitions and planned development projects. Novant has also signaled interest in building facilities in Asheville, North Carolina, but state regulators have denied the proposals so far, according to a report from the Triad Business Journal.
