Dive Brief:

• ContextMedia, which develops point of care software and hardware for physician exam rooms, has acquired patient education company AccentHealth.

• The merger gives ContextMedia a presence in 55,000 healthcare locations, which makes it the largest healthcare decision support platform in the country, and the company aims to increase its presence to 70% of all physicians’ practices by 2020.

• The company has firmly established a niche in the market for interactive digital platforms designed for healthcare settings.

Dive Insight:

ContextMedia has been redesigning the exam room since 2006 when it launched Waiting Room TV, which transmits healthcare-related content, according to Chicago Business Journal. 

Since then, ContextMedia has turned its attention to tablets. In 2013, it introduced tablets to exam rooms to help patients and physicians exchange information, Chicago Inno reported. The company began developing the hardware, in addition to the software, for its products to offer a wide range of interactive digital platforms customizable to individual offices’ and specialties’ needs.