COVID-19 has triggered crisis-adaptation mode for health plan sales leaders—especially in the employer group segment. Often, adaptation means executing current sales models in new ways in a struggle to maintain continuity. While understandable, this approach misses an opportunity.

Moving beyond crisis adaptation mode requires rethinking of core go-to-market elements to reprioritize, redeploy and refine sales execution models. While the ‘new normal’ is still impossible to define, these moves will create a more agile sales organization positioned to emerge with a competitive advantage. Join this session to learn:

  • No-regrets moves to take now that will prepare your organization for the future
  • Where to focus efforts in each phase of the COVID crisis
  • How to devise a strategy that best positions your organization for success in the ‘new normal’