As a marketing professional, understanding your industry's competitive landscape is essential to discovering new opportunities for growth. Industry knowledge and competitive intelligence (CI) can provide direction for marketing teams for strategic execution and measurement of campaign success.

In this webinar, discover how leading marketers are leveraging competitive intelligence to enhance brand awareness, improve the customer experience and strengthen their go-to-market strategies. Attendees will learn:

  • How to build a successful go-to-market strategy
  • What objectives and KPIs you should be tracking
  • Why investing in a CI can change the trajectory of your company
  • Real-world examples from leading marketers across industries