Dive Brief:
- Health-management firm Welltok has purchased Predilytics, a predictive analytics company for an undisclosed sum.
- Predilytics' engine will be added to Welltok's CafeWell, a health social network, to better anticipate patient population needs. The network is available to health managers, employers, health plans and providers.
- Jeff Margolis, Welltok's chairman and CEO, said in a statement that healthcare analytics has been focused for too long on what the patient is doing, rather than the consumer. "This is why Predilytics is so incredibly important—it strives to understand consumers and gain unparalleled insights on behavior and preferences before they engage with the healthcare system."
Dive Insight:
CafeWell is set up to enroll participants via health plan sponsors and provides access to health information, and reward and incentive programs to make better health choices. The sponsors then get access to anonymous information on employee wellness and participation.
"Predilytics has advanced health analytics by understanding consumer intent and interest," said Chris Coloian, CEO, and president, in a statement. "And, now with CafeWell, we can close that loop to activate consumers. Also, since the platform obtains immediate feedback on engagement, we can use that data to further personalize the experience and guide the consumer."