Dive Brief:
- A new Manhattan Research survey has found that more than 33% of physicians have recommended mobile health applications to their patients.
- To conduct the survey, Manhattan Research polled 3,066 practicing physicians across several specialties, including cardiology, primary care and gastroenterology.
- The research also found that doctors are increasing their use of telemedicine and remote care devices. For example, nearly 25% of doctors used secure patient portals to communicate with their patients over the past year and 20% use secure messaging platform to communicate with patients
Dive Insight:
While having one-third of physicians prescribe mobile health apps is significant, their growing use of telemedicine and remote care devices is arguably more so, as it points to larger changes in their workflow that could change the industry in their wake. After all, in the same survey, 40% of doctors said that using digital technology to communicate with patients will boost patient outcomes. Such a level of acceptance suggests a real tipping point for doctors in the use of this technology.