Dive Brief:
- PricewaterhouseCoopers has released a report arguing that new corporate entrance into the health care space should dramatically disrupt the health care system in the next few years.
- The report, which cites the results of a survey of 1,000 consumers, found that on top of the $2.8 trillion spent each year on health care, consumers were primed to spend 13.6 billion a year "on medical products such as health-related video games and rating services."
- Perhaps even more auspiciously, for those cheering for new technologies in health care, 64% of consumers surveyed said they were open to new, non-traditional forms of care if the price was right.
Dive Insight:
Over the last couple of years, consumers have become used to new health care devices, and new uses for tablets and smartphones that go beyond mere apps. According to PwC, they've reached the tipping point where they're willing to actively explore and try new things in the health care digital world. As PwC sees it, a new health care economy is emerging in which fitness and wellness services, mobile apps and other wireless devices are positioned to change the way health care is delivered and consumed.