Dive Brief:
- There's no excuse not to get a flu shot today because Uber will bring it (and a nurse) to your door between 11 a.m. and 3 p.m. for a $10 fee by simply tapping an option on the Uber app labeled "UberHEALTH." The fee includes up to 10 vaccines at one location.
- Interest is expected to be high, with more than 10,000 flu shots available in about 36 cities. U.S. Passport Health, a travel-clinic company, will provide the registered nurses.
- Convenience and accessibility are the two main barriers to receiving flu shots, according to the Centers for Disease Control and Prevention (CDC), with only 30% of adults between 18 and 49 getting the vaccine.
Dive Insight:
As a way to boost vaccination rates, John Brownstein, an epidemiologist at Boston Children's Hospital thought of the Uber idea last year, with 2,000 people getting the flu shot for one day in three cities. Its success prompted Uber to scale up their efforts this year.