Dive Brief:
- Microsoft is taking another step into the healthcare market with a new mobile health program targeted at underserved and high-risk patients with diabetes.
- The Miami-based Health Choice Network will be partnering with TracFone to provide 100 patients taking part in a medical home with smartphones. The program will provide information, e-mail and messaging communication, allow patients to store health information, track medication adherence, receive appointment reminders and track glucose levels.
- The platform is part of a pilot program to determine if access to mobile technology can improve disease management for patients with chronic conditions. A Microsoft source said the company is working on other pilot projects in the healthcare realm as well.
Dive Insight:
At least one-third of Americans look to the Internet for health information. Much of the country's online habits have moved from a computer to their smart phone. Companies like Microsoft are more than willing to supply this demand. A report by Citrix Mobile Analytics found that, among mobile applications, health and fitness apps are some of the fastest growing categories.
Microsoft is also working in the realm of clinicians, with a Surface tablet. And in the consumer realm, along with the new pilot projects, they launched a Windows Health & Fitness Phone app this past spring. The app allows users to track their nutrition intake, calories, workouts and overall health.
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