Dive Brief:
- Healthline, a consumer health website, has raised $95 million from Summit Partners, and has spun off from its parent company, Healthline Networks.
- The website provides consumers with health information on specific conditions and medications and offers 20 communities on Facebook to help people with similar health conditions to connect.
- A large percentage of the investment will be applied to editorial content, adding more video and launching apps, which will be "focused on the chronic condition communities," Healthline's CEO David Kopp told MobiHealthNews.
Dive Insight:
Kopp also said the majority of its readers access the website from mobile sources - with 70% of millennials and 30% of baby boomers. Only 25% of millennials and 40% of baby boomers access such information from desktops.
Up to 50% of the website's traffic comes from millennials, Kopp said.
After launching apps, Kopp said the website plans to add paid, subscription components in the future.