Dive Brief:
- In 2014, more than one-third of the venture capital invested by Google Ventures went into healthcare and life sciences start-ups—a 9% increase since 2013 and 2012.
- Meanwhile, Google Ventures has decreased investment funding of consumer Internet start-ups.
- By contrast, in 2012, healthcare and life sciences had the lowest levels of investment.
Dive Insight:
So what's changed? Clearly, the perception of opportunity. Google is becoming more interested in healthcare, in line with the company's mission to make the world's information useful and to buy into technology that works well with the big data model.
Google is looking towards 2015 as a year when its investments in health care will start to come to fruition.