Dive Brief:
- A California telehealth provider has launched a program under which consumers can pay for their telehealth encounter by tweeting about their experience or sharing about it on Facebook.
- The provider, Telecure, which is a virtual branch of Action Urgent Care in California, offers phone or video-based telemedicine; it promises to connect California residents with a provider within 15 minutes of their initial contact.
- Under the "Pay-With-A-Tweet" program, the $25 fee for the contact is waived if they promote their can experience to social media.
Dive Insight:
This program is both an extremely smart marketing move and an excellent example of how social media has been absorbed into the body of everyday medicine. If the Pay-With-A-Tweet program succeeds, expect to see it duplicated by healthcare providers far and wide, at least those who offer services are priced low enough to make a tweet-based payment practicable.